Picking a great SEO agency for your marketing campaign can be a challenging task. You will find lots of agencies around who specialize in Search Engine Optimization, but how can you trust that each will really push your Google rankings to the top?
It always pays when looking for an SEO agency to not only look into their past and current clientele, but also to inquire about their achievements. What Google rankings have they attained for past clients? How long did it take? And the way much did the website traffic increase? Ordinarily, it may take around 3 months or maybe more for rankings to increase on Google and traffic should increase from about 50% upwards. At this stage, you could also want to inquire should the agency offers any subscriptions for post-optimization maintenance. An excellent company should, since maintaining high SEO rankings requires ongoing care.
It also helps to look for an SEO agency that offers a full range of services. ‘On-page services’ like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. ‘Off-site’ SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It might also help to ask your prospective company when you are required to approve anything before they go ahead with it. Whenever they say ‘yes’, it’s really a good sign they’re honest and ready to work closely with you. To increase your rankings, an SEO agency needs to employ a variety of tasks, not simply 1 or 2, so be wary of companies that only offer limited or dodgy services.
The correct SEO company is essential to provide the correct SEO services and features to the business. Not every SEO can handle all the different kinds of businesses within the market. Hence, some SEO agencies often specialize in certain niche markets to hone their skills and creativity. There may be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a little more than the other general SEO company providers. It will depend on the SEO industry vision and modus operandi.
Every SEO company will operate differently depending on their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others when it comes to service standard and creativity.
Something else to consider is any agency that offers to improve your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. They are often referred to as “black hat SEO” and also can get you banished from search engines, which is often hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to internet search engines. Automatic submissions are not considered best practice and it’s must more beneficial for you if a company conducts manual submissions. Always ensure that an SEO agency is open about their methodologies used – any secrecy could mean they can be using “black hat” techniques.
You need to understand that high prices within an SEO agency do not necessarily mean the very best quality. Instead, choose a company based on their clientele, reputation and their very own related web site optimization and Google rankings. Similarly, if a business is offering you “guaranteed” #1 rankings for a ridiculously low price, it really is probably too good to be true. Collecting several quotes is an excellent way to start and always make sure quotes are backed by a contract, so you know precisely what you are getting for your hard earned money. It shall also help to ask what their payment terms are and should they have any fees for early termination.
Inevitably, a dependable SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Some companies will include keyword research as a given, but be wary associated with any company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be based upon their research, analytics and competitor scope, not about what you tell them. Bear in mind, they’re meant to be the SEO experts – not you! “Guessing” your keywords isn’t efficient and also a great SEO agency will research your keywords completely before recommending them.